3 - Embracing Change: How to Stay Relevant in the Evolving World of Marketing
Navigating Brand Identity in a Digital World: Lessons from Paige Arnof-Fenn
In this episode of Bridging Success, host Bo Jakins sits down with Paige Arnof-Fenn, Founder and CEO of Mavens and Moguls, to explore how modern business leaders can build strong, authentic brands in a rapidly evolving marketing landscape. With decades of experience spanning Wall Street, Fortune 500 companies, and startup leadership, Paige offers a grounded perspective on branding, marketing strategy, and the role of AI. This episode is a must-listen for founders and executives who want to elevate their digital presence and grow their business without sacrificing authenticity.
Branding with Heart: Staying Human in the Age of AI
Paige opens the conversation by underscoring the value of authenticity—especially as AI-generated content floods the marketplace. While AI tools can enhance efficiency, she warns that over-reliance risks flattening your brand’s voice. Instead, Paige encourages leaders to embrace storytelling that reflects their personal journeys, values, and even setbacks. Real connection, she explains, comes from vulnerability and clarity, not automation. This approach helps brands build trust, foster emotional engagement, and stand out from the noise.
The discussion moves into the importance of building a consistent personal brand. Whether you're a CEO or consultant, your digital footprint matters. Paige emphasizes conducting regular audits of your online presence—ensuring your story is aligned across platforms like LinkedIn, your website, and industry channels. She advises business leaders to “own their narrative” and avoid the trap of inconsistency, which can dilute credibility. Your brand isn’t just what you say about yourself—it’s what people find when they look you up.
Finally, Paige shares practical strategies for using marketing technology with intention. From leveraging LinkedIn for B2B engagement to choosing platforms that reflect your audience's habits, the goal is depth over breadth. Don’t chase every new tool or trend, she cautions—instead, invest in the systems that support your long-term goals and help you deliver on your brand promise. Her perspective reinforces a recurring theme in the episode: focus, clarity, and consistency are far more powerful than a scattershot approach.
About Paige Arnof-Fenn
Paige Arnof-Fenn is the Founder and CEO of Mavens and Moguls, a global branding and marketing consultancy based in Cambridge, Massachusetts. With experience at companies like Procter & Gamble and Coca-Cola, Paige now helps entrepreneurs and executives build powerful personal and corporate brands through strategic storytelling, media outreach, and integrated marketing strategies.
About Mavens and Moguls
Mavens and Moguls is a global marketing consulting firm that partners with startups, scale-ups, and Fortune 500 companies. Their services include brand strategy, messaging, market research, public relations, and executive thought leadership—designed to help clients build credibility, visibility, and long-term success in competitive industries.
Links Mentioned in This Episode
Key Highlights from the Episode:
Why authentic storytelling beats AI-generated content in building trust
How to conduct a personal brand audit and align your digital presence
The right way to balance tech tools with human insight
Paige’s advice for staying consistent across platforms and channels
A clear framework for building a brand that reflects your real values
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